What is Big Data Analytics?
Big Data Analytics is the process of analyzing large, complex datasets to uncover hidden patterns, trends, and valuable insights that inform business decisions. Utilizing advanced techniques like machine learning, data mining, and predictive analytics, it extracts actionable information from both structured and unstructured data. Big Data Analytics helps organizations optimize operations, understand customer behavior, and gain a competitive edge. The process involves several stages, including data collection, storage, processing, analysis, and visualization, all aimed at transforming data into valuable business intelligence to improve decision-making and drive growth.